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[Title]: The Future of Affiliate Marketing: 5 Trends & Predictions to Keep An Eye On In 2022
[Blog article]:
The Future of Affiliate Marketing: 5 Trends & Predictions to Keep An Eye On In 2022
With the future looking so uncertain, it’s easy to see why people might be feeling a little anxious about the state of affairs. After all, we’re living in a world where pandemics break out more frequently, world wars seem to be an annual thing, and the economy can change in an instant.
While the future may be uncertain, that doesn’t mean there aren’t certain trends and predictions that you can rely on.
One of the most significant changes that we’ve seen in recent years is the rise of AI (Artificial Intelligence) and blockchain technology. Both of these are changing the way we will work, live, and play in the coming years. Let’s take a quick look at how AI & blockchain are changing the future of affiliate marketing.
1. Growing Dependency On Technology
In 2022, we will see more and more companies leveraging the power of AI and blockchain to streamline their business processes. AI is helping businesses to learn from customer behavior while the blockchain is enabling a transparent and trusted environment for business transactions.
AI is helping businesses to understand customer behavior and trends, which means that they can adapt and evolve with fewer human errors. For example, if a company’s goal is to increase their conversions, they can use AI to analyze the behavior of shoppers and pinpoint any gaps in their knowledge.
Blockchain technology is helping to create a transparent and trusted environment for all business transactions. Some of the most significant benefits of blockchain are speed, security, and the ability to create trustlessly. When a transaction is secured using blockchain, the information is encrypted and stored across multiple platforms. This makes tampering with the data very difficult. As a result, business can be confident that their data won’t be compromised.
Blockchain’s underlying technology – the distributed ledger – is helping to create a new type of web where information is shared and replicated across a network. Instead of working with a single centralized database, the network relies on everyone sharing and updating the information as it changes. This is creating a peer-to-peer network that is more secure and easy to use.
The combination of AI and blockchain is making customer experience much more personalized. This is helping businesses to build stronger and more trusting relationships with customers by serving them better and using their data to improve their products and services. This is especially beneficial for big businesses that have thousands of customers since it allows them to become much more accountable for their actions.
2. The Rise Of The Collaborative Buying Platform
It’s well known that customers prefer to work with brands that they know and trust, which is why it’s important to establish a connection with your audience from the very beginning. This is where cooperative buying platforms like Shopify Plus, Marketo, and Pardot come in.
These platforms enable businesses to have multiple sales channels – online and offline – to drive more revenue. When a customer makes a purchase using a collaborative buying platform, they are given the opportunity to review products and services prior to making a decision. This means that businesses can leverage their existing relationships with customers to get them to try their products/services beyond the web and into stores. Customers are happier when they get the physical products in the mail, so this aspect is very important.
Additionally, customers trust businesses that they know are taking care of their security and privacy. This increases conversion rates and makes customers much more willing to provide their personal information to that particular business. The more information that a business has about their customers, the better they can tailor their services and products to meet their needs. This, in turn, makes customers feel like the business is genuinely interested in their wellbeing, not just their profits.
3. The Changing Demographics Of Online Shopping
According to Statista, by 2021 over 80% of online shoppers will be using their mobile phones to access the web. This is a significant shift from the demographics that traditionally use computers or tablet devices to shop online. While mobile phones enable consumers to shop anywhere, at any time, they are still tethered to their phones and can be difficult to use when traveling or in certain settings where there is no Wi-Fi connection.
Since mobile phones are such a significant portion of the online shopping landscape, it’s worth considering how to best utilize them to drive sales. One suggestion is by adapting the store experience to be better suited for mobile phones. This could mean creating special offers that are only available through mobile phones, setting up in-app messages encouraging users to make in-store purchases, or even just changing the design of the website to fit better on a small mobile screen.
Even if you’re not selling directly from your website, you can still use mobile phones to track your store’s performance and see what works and what doesn’t. If you’re looking for inspiration, examine the mobile app strategies of brands like Tiffany and Starbucks for examples of how large companies are leveraging mobile phones to drive sales.
4. Customer Centricity Drives Loyalty
In the past, marketing departments have emphasized techniques like targeting the right audience to ensure that as many people as possible see the adverts. However, in 2022 customer centricity will take precedence over reaching as many people as possible. Why? Because as we’ve established above, businesses can leverage their existing relationships with customers to get them to try their products/services beyond the web and into stores. When businesses realize that their customers are benefiting from excellent customer experience, they will be much more open to providing additional value to keep those customers engaged. This, in turn, will create a virtuous circle where all of the parties involved – business, customer, and third party observers – are gaining value.
Since customers are the lifeblood of any business, understanding how to nurture and grow that relationship is critical. This, in turn, will enable businesses to become much more productive and profitable in the coming years. With more and more businesses taking a customer-centric approach to driving business, the future of affiliate marketing looks incredibly bright.
5. The Increasing Focus On Education
In 2022, businesses will be expected to consistently provide value to their customers, and one of the best ways to do this is through education. Since customers are the lifeblood of any business, understanding how to nurture and grow that relationship is critical. This, in turn, will enable businesses to become much more productive and profitable in the coming years. With more and more businesses taking a customer-centric approach to driving business, the future of affiliate marketing looks incredibly bright.