Have you just launched a new product and are eager to start selling it? Maybe you made a few tweaks to an existing product and are now ready to promote it. Whatever your reason for wanting to create hype around your new product, you can use social media to do so.

But what will make your product stand out from the competition? How can you grab the attention of potential customers?

One strategy is to use attention-grabbing display ads on social media. But running ads on a platform like Facebook can be expensive. Also, since people are being bombarded with ads on every corner of the platform, it can be tough to have your display ad stand out.

That’s where Vixen comes in!

We examined the growing trends and examined the top performing display ads to create the ultimate guide to creating, measuring, and optimising your first 5,000 visitors.

Here’s what you’ll discover on this blog post.

The Essential Steps to Getting Your First 5,000 Visitors

So you’ve decided to take the plunge and have launched a new product. Congrats!

It’s now time to draw more attention to your new product with some form of marketing. For the sake of this post, we’ll assume your product is a digital product like an e-book or a software package. So it’s something people can buy or access online. In reality, this is probably the least complex part of the process.

The first step is to pick your target audience. Who are you aiming your product at? Think about your ideal buyer and create buyer personas. You can use free tools like Google’s customer avatar maker, Google maps™, or a simple spreadsheet to get started.

Once you’ve picked your audience, you need to decide how you will reach them. There are plenty of free tools online to help you build a digital advertising campaign. For example, you can choose from Google Adwords™, Facebook Ads™, or LinkedIn™ Advertising to get started. Or, you can use an all-in-one marketing platform like HubSpot to get a free trial.

One other option is to try and grow your own audience organically. Create engaging content and encourage your readers to share it with their friends. When someone shares your content, they’re entered into a content distribution network (CDN) that gives you access to their followers. You can then promote your product or service using that network. Basically, try and create ‘word-of-mouth’ marketing. The key is to consistently create engaging content that people will want to share.

How to Get Free Targeted Traffic

So you’ve picked your target audience. Awesome! Now it’s time to find a way to reach them.

Since you’re starting from scratch, you have a blank slate. No one will ever know or care about your product. So it’s time to pull off a bit of creativity and come up with a brand new way to get the word out there.

One of the best things you can do for your product is to create a buzz or a hype around it. That way, when people are talking about your product, they’ll be talking about it in a good way. Plus, you’ll make a name for yourself as someone who can provide valuable information about your product.

To do this, you need to harness the power of the internet. When someone is searching for a solution to a problem, they’ll often look for similar questions and answers on the web. This is known as ‘search engine optimization’ (SEO) and offers incredible opportunities to game the system and get free, targeted traffic to your site.

You can get started with free tools like Google Search Console or SEMrush to examine the keywords people are using to discover your product. From here, you can craft a keyword list and create SEO-optimized content to draw in the right audience.

How to Measure the Success of Your Ads

When you’ve finally gotten your first 500 visitors, you’ll likely be over the moon. Congrats! But now, it’s time to take a step back and examine the results of your hard work. Did you achieve your goal of getting five figures of traffic?

To do this, it’s important to understand what metrics you should be looking at. After all, you worked hard to get those five figures. Now it’s time to see how effective your ads were in bringing in that traffic. There are several important metrics to examine. First, you’ll want to look at your engagement rates. This simply measures how effectively your ad reached your ideal audience and encouraged them to click on your site. Next, you’ll want to look at your average order value. This is similar to your average daily revenue (ADR) and indicates how much money your customers are spending on your product or service. Last but not least, you’ll want to examine your lifetime value. This is similar to your average order value and indicates the value of a single customer to your business. Essentially, these metrics provide you with a clear indicator of the success of your ad campaign.

You can track these numbers using platforms like Google Analytics or HubSpot. Once you have these numbers, you can determine whether or not your efforts were worthwhile.

If you’re interested in expanding your business, it’s important to constantly be looking for new ways to improve your revenue. While getting the first five figures won’t be easy, you can use the experience to inform future efforts. With just a few tweaks here and there, you can ensure that your next ad campaign will be even more successful.

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