If you are reading this, I assume that you are either an owner of a Viagra store or a vendor, service provider, or other type of business that sells or promotes the use of Viagra.
Since its introduction to the market in 1998, Viagra has become a cultural phenomenon. It has been featured in mainstream movies and television shows. Advertisers have taken notice and are willing to pay large sums of money to get their products in front of as many people as possible.
The problem for businesses is that despite the initial success of the drug, it’s no secret that Viagra has several shortcomings. Chief among them, its short-lived effectiveness. Viagra is known to be highly addictive and most people who use it regularly experience significant drawbacks as a result. This is why marketers are looking for new ways to promote their products. One strategy is to find a way to make the buying process as smooth and effortless as possible for their customers.
You can do this by creating a user-friendly website. A user-friendly website ensures that no matter what type of device (e.g., computer, smartphone, tablet) a customer uses to visit your site, the experience is always consistent. Ideally, a user should feel right at home and encounter no problems while navigating your site.
There are several approaches that you can take to make your website more user friendly. You can test different elements of the site to determine what works best for your target audience. You can also hire a usability expert to help you pinpoint the problems with your site and provide recommendations for fixing them. Testing different versions of your website is one of the best ways to ensure that you’re making the right decision and won’t regret implementing any design changes that might prove unpopular. For now, we will discuss the first step in creating a user-friendly website. That is, to make the buying process as smooth and effortless as possible.
Make Easy To Find Products
One of the first things that a customer will notice when visiting your website is the ease of finding what they’re looking for. This could be as simple as search filters or a straightforward storefront with live chat support. Even something as basic as showing products that are currently in stock will make a difference in how customers respond to your website. For example, if you sell kitchen knives, but there aren’t any in stock, your customers probably won’t have too much luck finding what they want.
Keep in mind though that having a plethora of products on a site doesn’t mean that all of them will be easily accessible to every visitor. One way to prevent this is to use filters that allow customers to narrow their search results by selecting a specific category, brand, price range, or any combination thereof. Additionally, you can use search filters to find exactly what your customers want without having to wade through a mess of results. When they discover that there’s no need to scroll through hundreds of products to find what they’re looking for, customers will appreciate that your site is organized and easy to navigate. In many cases, filters will even let your customers discover products that they would’ve never thought of before.
Avoid Clutter
When designing a user-friendly website, you must keep in mind that less is more when it comes to websites. There’s nothing worse than a cluttered website. If you’re selling kitchen knives, for example, having a bunch of icons, graphics, or other elements that can’t be easily navigated will make your website appear amateurish. Additionally, having too much going on can overwhelm a customer, causing them to leave your site in search of a more streamlined experience. This is why it’s best to keep things simple and clean when creating a user-friendly website.
Keep Everything Mobile-Friendly
Smartphones and tablets have changed the way that people discover and consume content these days. Thanks to the mobile-first approach that most web designers and developers now use, creating a user-friendly website doesn’t require you to sacrifice any of the functionality that your site has acquired over the years. Not only that, but you can ensure that your site looks the same regardless of what type of device a visitor uses to access it.
One of the best things about this approach is that you don’t need to design your site with specific hardware in mind. This means that you can maximize the functionality of your site on any computing device, including older ones. This is also why it is crucial to keep your site mobile-friendly—otherwise, your older hardware might not be capable of displaying the site properly. What’s more, many mobile web browsers don’t prioritize loading pages correctly, resulting in a rather sluggish browsing experience. To provide the best user experience possible on your site, you must make sure that your web developers address this issue promptly.
Personalized Messages
While it’s great to provide customers with a streamlined experience when they visit your website, you must also consider the fact that some of them might not have the same level of interest in your product that you do. Customers can become irritated if they feel that you’re not paying attention to their needs and wishes, so it’s important to keep in mind that some of them might want to avoid your site altogether. For this reason, it’s advised against using automated email messages when you send out discount codes or other types of promotional materials. Even if you’re not using automated emails, it’s still a good idea to personalize each message that you send out. This will make a difference in the proportion of people who open your emails compared to those who simply hit the delete button without reading a single word.
Use The Right Fonts
When someone visits your website, the first thing they’ll encounter is text. To ensure that this text is easy to read and doesn’t appear too garish or small, you need to use a typeface that’s both easy to read and looks good on a website. Additionally, you should ensure that this text is sufficiently large so that it doesn’t look like it was written by a 6-year-old. A lot of websites use Arial for their body text, because it is both easy to read and looks decent enough for the purpose. You can also use Helvetica for your body text, as this typeface has become quite popular in recent years and looks wonderful on a website. You’ll also want to use a sans-serif typeface for headlines and subheadings.
Use Images Wisely
A picture is worth a thousand words, right? When it comes to online marketing and communications, this simply means that a picture can be worth more than a thousand words. This generally means that including images in your content can help drive more traffic to your site and increase the chance of a conversion. To put it simply, people love looking at pretty pictures and videos.
When it comes to images, there’s no single formula for creating a successful campaign. You need to approach this with a bit of research. First, find out what works best for your target audience. Since we’re assuming that you’re selling kitchen knives, perhaps including a picture of a chef wearing your logo would be a good idea. Or, if you are trying to attract more women to your site, displaying images of pretty women in attractive outfits could be an effective way to do so.
Once you’ve established the goal of your image campaign, you can begin to strategize the best way to go about achieving it. There are mainly three important things to keep in mind:
Content Overflow
The first thing that a customer will notice when they visit your site is the amount of content that they encounter. Ideally, you want to give the customer the best possible experience by having all the necessary information displayed in the right places at the right time. This generally means that content should be placed above the fold—that is, below the point at which a person’s eyes automatically scroll down the page—to ensure that the customer stays engaged and doesn’t hit the back button to go to another site. Additionally, you don’t want to overwhelm the customer by showing them a ton of content at once, so breaking it down into smaller chunks will help them navigate your site more easily.
Colourful
When someone visits your website, the first thing that they’ll see is the header, which usually has some color in it. For best results, use headers that have an image of something interesting or unusual alongside it. A brightly colored header will make a massive difference in terms of how a customer experiences your site. Additionally, ensure that the colors that you use are appropriate for the type of content that you are presenting. For example, if you are selling office equipment, using green headers might not be the best idea.
When it comes to headers, there are no hard-and-fast rules. Use common sense and look at what is working well for other sites in your category to determine what will work best for you.