A logo is an extension of your brand. It should be unique, fairly simple, and easy to understand. Some corporate logos are so complex that even experts have a hard time interpreting them. When creating a logo you should keep these principles in mind.
Make It Memorable
A memorable logo will stick out in your customers’ minds. To create a memorable logo you must keep a few guidelines in mind. First, make sure that your logo is recognizable. If the logo is designed to be unique, then it will be memorable. For example, the Apple logo is instantly recognizable. So much so that people use it as a symbol of excellence even when they do not know what the logo means. On the other hand, if your logo is too simple, it will not be memorable. As a general rule, anything more than 4 or 5 strokes of an outline should be avoided. To maximize its memorability a simple yet elegant logo should be created. An example of a memorable logo is Volkswagen’s flower symbol. This logo is so memorable that it has been used time and time again and by numerous companies. It has also been copied by others, leading to a rash of imitations. A memorable logo will stick out in your customers’ minds. It should be simple and elegant.
Keep It Modern
Logos should be updated with the times. In other words, it should match the general look and feel of your website or brand. There are some absolute classics in the logo design world, but if you keep an eye on current events, you will notice that companies are constantly updating their logos to stay fresh. A timeless logo is one that will never go out of style. However, you should strive for something unique and do not simply follow the masses. This is not a bad thing, as sometimes the masses are right!
Avoid Using All Caps
All caps should be avoided when creating a logo. Nothing screams bad luck and ugliness more than a logo in all caps. To create a memorable logo you must use either all lowercase or all uppercase letters. If you use all caps it will ruin everything. Remember, the entire point of a logo is to be memorable and you will certainly achieve this goal if you use all caps.
Creating a logo can be fun and exciting. It can also be frustrating if you do not keep the above points in mind. Do not get discouraged if the process seems difficult at first – just keep in mind what you are aiming for and you will be able to create something wonderful.