People often think that drugs can’t be used for non-medical purposes. However, this couldn’t be further from the truth. In fact, there are many instances where drugs have been effectively used for non-medical purposes. One of the most popular drugs among non-medical users is Viagra. Since its discovery in 1989, Viagra has been used for everything from improving athletic performance to helping men with low blood pressure. Despite its popularity, few people know exactly how effective Viagra can be at increasing sales. In this blog post, we will investigate the most effective ways that Viagra can be used by salespeople to sell more goods and services.
Create A Buzz About Your Product
When you are first getting started, it’s essential that you develop a buzz about your product. This can be difficult to do if you are relying on traditional advertising methods. That’s why so many direct salespeople in the online space have turned to digital marketing and started utilizing SEO, PPC, and social media to gain exposure and grow their businesses.
If you’re using traditional advertising, you’ll have a very low hit rate. However, if you’re utilizing digital marketing, you’ll have the opportunity to target the right audience and inspire them to buy your product. In fact, Buzzfunds, a company that specializes in connecting businesses to potential investors, states that 79% of their portfolio companies got their initial funding through SEO and PPC ads.
Use Online Communities To Gain Insights
You can also use online communities to get insights and make connections. For example, you can visit Reddit.com and find a sub-community for your product or service. You can use these communities to get ideas and gain valuable feedback from potential customers.
However, not all feedback is created equal. You need to focus on the useful feedback and leave the rest. Sometimes, customers can be very brutal and give poor advice that doesn’t help you at all. You can tell whether or not the feedback is valuable by viewing the demographics of the person posting it. If they are a member of an online community for your product, then the information they are sharing is probably helpful to someone.
For example, if you are selling nutritional supplements and you notice that a lot of the feedback on Reddit pertains to weight loss, then you might want to disregard all of the suggestions on how to tighten your belt.
Incorporate Video For Better Marketing
Since people are consuming content more digitally than they are physically, videos are a great way to promote your product and convince people to buy it. Incorporating video into your marketing strategy won’t just help you sell more products — it will give you the competitive advantage of being the best at marketing.
There are a variety of videos you can make. Some of the more popular ones include:
- Product demos
- How-to videos
- Reality checks
- Comparisons against similar products
- Vlogging (video blogging)
- Short animated videos
- FAQs and common questions
- Vision statements
When you’re deciding which one(s) to make, consider the type of customer you will be attracting. If you want to target males between the ages of 18-34, then video blogging is a great option. Alternatively, if your target audience is more mature, then make sure you choose a video that will have lots of emotional impact. Incorporating video into your marketing and social media strategy will help you stand out among your competitors.
Get Your Point Across In Fewer Words
In today’s world, people are bombarded with information. You can put out endless content, but if you want your blog post to stand out, make sure you keep your sentences short and to the point. Fewer words, fewer distractions.
Longer blog posts don’t guarantee better results. In fact, Trudy Michalski from Trenchcoat.com says that long posts don’t work as well as short posts. Keep your sentences short and sweet, and your readers will thank you for it.
Use Case Studies To Show How Your Product Or Service Solves A Problem
As a business owner or manager, it’s your job to stand for your product or service and defend it against all opposition. One of the best ways to do this is with case studies. A case study is a type of research that contains an in-depth description or analysis of a specific problem.
For example, if you’re selling nutritional supplements, you might want to write a case study describing the problem that your product is solving. In this case, the problem is that people don’t eat healthy enough. Your product can help solve this problem by providing a sustainable way for people to get the nutrients they need.
If you’re writing the case study for a potential investor, then you want to use statistics to back up your claims. For example, you might say that 80% of your customers have this problem and your product can help them solve it. Quantifying the results of your case study will give you an even stronger argument for why your product or service is the best in its class.
Use Storytelling To Reveal Your Product’s Human Side
A lot of business bloggers and content creators focus on the hard facts and quantitative data when describing their product or service. However, this approach can be rather mechanical and unengaging for the reader. To come across as more human and gain a deeper connection, make sure you include the following in your storytelling:
- A personal story
- Specific details about how you use the product or service
- Customer testimonials
- Case studies
- Video content
- Graphics (e.g., infographics, photos)
- Quotes from authoritative sources
When you’re describing your product or service in the form of a story, you’re giving your audience an opportunity to connect with you on a human level. By revealing your product’s human side, you’re showing your audience that you’re not simply here to sell them something; you’re here to help them and to work alongside them to succeed.
Create Compelling Headlines
A huge component of any article (including blog articles) is the headline. Without a compelling headline, you’ll struggle to get people to read your article (or any article for that matter).
To create a compelling headline, focus on the following:
- The action verb
- The benefits that the product or service provides
- The size of the target audience (if you’re advertising)
- The numbers (if you’re comparing your product to another)
- Adding a relatable or emotional hook
- The results of a successful test or trial
- Key takeaways
If you follow these guidelines, you’ll be able to create compelling headlines that will make your readers want more.
Use Product Reviews To Learn More About Your Product
Getting a product or service reviewed by an expert is one of the best ways to learn about it. By reading the review, you can learn the following things:
- The good and the bad (pros and cons)
- How well the product or service works
- Any flaws in the design
- How the product or service compares to competitors
- The general opinion of others (including experts, reviewers, and customers)
- Which version to buy (if there is more than one)
- If the product or service is worth investing in
- Whether or not to recommend the product to others
Since getting a product reviewed can be so expensive, consider doing the following: