Before we begin, I would like to give you some general information about me. I have been writing about affiliate marketing for the past 2 years and have been earning a full-time living from it. I currently promote products through my blog, YouTube channel, and Facebook page. And as you might imagine, I make a pretty good living off this.
Now that you know a little bit about me, let’s get into the good stuff. My name is Max Andreev and I’ll be your guide to showing you how to spot Viagra commercials in 2012.
The Basics Of Spotting A Viagra Ad
The first and most obvious step to taking advantage of any advertising is to actually pay attention to it. This is especially important with Viagra because the product is so heavily advertised on TV, online, and through social media that it can be difficult to ignore. Let’s look at each of these ad platforms and how you can use them to your advantage.
TV
Like I mentioned, Viagra is one of the most recognizable and popular products on the market today so it is no surprise that most of the commercials focus on showcasing the pill’s effectiveness and how easy it is to use. If you live in America, you will most likely recognize the TV spots featuring Tom Hanks, most notably the “Captain Phillips” commercials.
These commercials are an excellent example of how to use TV to promote a product effectively. Instead of just showing an ad for a pill, these ads show the product’s usefulness in relation to something else. In the case of “Captain Phillips,” Hanks is a captain on a cargo ship that has been hijacked by Somalian pirates. In order to save the lives of his crew, Hanks has no choice but to navigate the ship to safety through a very dangerous situation. While Hanks is in the middle of this, you see a phone being used in a different context. This is a clever way of integrating the product into the commercial by showing it in a scenario that makes sense in light of the audience’s expectations. This tactic makes the difference between an effective and a failed ad campaign. To create an effective commercial for a pharmaceutical company, integrate the drug’s use into an entertaining story that will keep the audience interested and drive them to the product’s website to learn more.
Online
The web has completely changed the way we access and use information so it should come as no surprise that pharmaceutical companies are jumping on the digital bandwagon and creating websites and social media pages to help promote their products. Most brand managers will tell you that the web is the most effective and efficient way to get the word out about a new product and that’s why you’ll typically see so many pharmaceutical firms investing in SEO and paid social media campaigns.
Now is the perfect time to get involved with online marketing because so many people are searching for answers to their health problems on the web. If you’re able to promote a pharmaceutical product on a website that has a healthy audience, you’re sure to reap the benefits.
Facebook…
Did you know that nearly 75% of American adults use Facebook? It’s the most popular social media platform in the country and is used by people of all ages, from college students to retirees. Since Facebook is such a versatile tool and can be used for so many different purposes, it would be a great place for a company to gain exposure and make some sales.
The best part is that you can use Facebook to target specific audiences, create content that is specifically tailored to those audiences, and track the results of your campaign. If you get the hang of it, you will be able to use Facebook effectively to promote a product or service, whether you’re a pharmaceutical company or an affiliate marketer.
Affiliates…
If you’ve been paying attention so far, you might be able to guess that I’m an advocate of utilizing affiliate marketing to generate income. Affiliates are people or companies that promote products through online marketing, usually for a commission. To be considered an affiliate, your website or blog must primarily promote a brand or product that is either owned by a company or organization that you are affiliate with or an area of interest to the company or organization. As an affiliate marketer, the best way for you to make a living is to find relevant products that you can promote to make a sale.
What this means in practice is that you find products that you feel are excellent fits for an affiliate marketing campaign and then you promote those products on your site, blog, or social media platforms. You can find affiliate products in almost any niche, from weight loss to skincare or beauty, to travel and adventure, and even food and drink! It really doesn’t get any easier than this.
As an affiliate marketer, you will need to have a specific affiliate program in place with your chosen company or organization. Once you’ve gotten that set up, you can begin to search for relevant products that you can promote to make a sale.
Doing business online can be challenging. You need to be able to effectively market your product or service to potential customers. What is even more challenging is when you are marketing a product that is meant to be used within the medical community. You need to make sure that you are promoting the right information within the right context. This means that you need to make sure that your target audience knows what you’re promoting and why they should care about it. Keeping all these elements in mind can be tricky. You need a competent and experienced team to help you navigate these choppy waters.