In the world of pharmaceuticals, all that changes is the packaging. The same products, modified to fit new regulations and appear more appealing to the public, are repackaged and sold over and over again. It’s a massive industry, worth billions of pounds each year. So when a new drug is introduced to the market, it’s often the case that pharmaceutical companies have to launch an advertising campaign. They want to get the word out there about the amazing new product that could change the way you treat your ED (erectile dysfunction).
But before your eyes can feast on the glamorous side of pharmaceuticals, there’s a common cold salesperson lurking behind the scenes, wanting to up-sale a simple flu remedy or a common painkiller.
To put it simply, pharmaceuticals are a lucrative industry worth billions of pounds, but the process of getting there isn’t without its challenges. One of the most difficult parts of launching a successful advertising campaign for pharmaceuticals is creating memorable ads that get the point across without being too blunt or offensive. In a world of PC games, Kardashians, and Game of Thrones, this can be quite the feat. If you want to go down in history as the man who changed the way men think about Viagra, then producing engaging and captivating ads that make men sit up and pay attention is essential. Follow these expert tips and you’ll be able to produce an effective advertising campaign for Viagra that sells more pills and makes your shareholders smile too.
The Anatomy Of A Medically Responsible Male
For decades, the accepted wisdom in the medical community has been that men with erectile dysfunction (ED) couldn’t be helped and just had to live with the symptoms. In recent years though, numerous studies have shown that giving medications to men with mild/moderate ED can help them enjoy better erections, prolonged erections, and even prevent impotence in some cases. As a result, there has been a paradigm shift in the way ED is viewed by doctors and patients. Before Viagra, there was also Tekturning, which is a fixed-dose combination drug containing sildenafil (a PDE5 inhibitor) and vardenafil (a PDE4 inhibitor). Both medications are available in a variety of forms, including tablets, liquids, and powder, and are administered directly as needed.
One of the goals of any pharmaceutical campaign for a new product is to get men to talk more openly about their sex lives. Since drugs like Viagra are relatively new to the market, there is a lot of room for growth and new customers, especially among men who haven’t spoken to a doctor about their sexual problems yet. If a pharmaceutical company can get the word out there that their drug helps men with ED talk more comfortably with their partners, then they can potentially open a whole new market of men who were previously unable to enjoy satisfactory sex lives.
4 Tips For Creating Memorable Ads
Looking for some idea of how to launch an ad campaign for Viagra that will make men sit up and take notice? Here are some expert tips from the pros on how to do just that.
1. Keep It Light
When it comes to advertising, men are more open to suggestions and new ideas than we give them credit for. Ads that are lighthearted and have a happy ending are often the ones that stick in men’s minds. Shows like The Tick and Deadpool both rely heavily on this formula, always ending their episodes on a joke or a humorous note. If you can produce an ad that is both funny and informative, you’ll be able to create a memorable and potentially profitable campaign. Simply put, make men laugh and they’ll automatically want to know more.
2. Humanize The Product
One of the reasons why Viagra was so successful in the marketplace is because it appealed to the emotions of men, putting a human face on an otherwise abstract concept. When a doctor explains that the root of your problem is a disorder that prevents you from becoming a completely relaxed and satisfied man, it’s not exactly the kind of information that leads to instant desire to pop a pill. By taking the time to explain what ED is and how Viagra can help, you give your product humanistic values and a face, making it much more relatable.
3. Make Use Of All The Media Available
If you’re a pharmaceutical company, chances are you’ll be pitching a product to the media. Whether it’s news magazines or the popular blog platforms, there are numerous platforms where your ad can be seen by a large audience. Make sure you take full advantage of these open doors and tell the entire story, including the parts that aren’t mentioned in the commercials. A smart pharmaceutical company will always be looking for ways to tell a compelling story, regardless of how much space there is in the media. It’s always best to have a number of different ways to reach the same audience. When it comes to getting the word out there, nothing beats a well-executed and well-planned PR campaign, with traditional media and digital avenues alike. If you can get your story out there, more eyes will be on you than your competitors.
4. Be Creative
Nowadays, with the rise of the creative professions and the information boom, it’s easier than ever to be creative. If you’re looking for an idea of how to launch an ad campaign for Viagra, just grab a piece of paper and a pencil and you’re good to go. Don’t be afraid to get really innovative and come up with something new. The only limits are your own imagination and the quality of your ideas. Some of the most memorable and effective ads were the ones where the brand did not simply show the pill or bottle, but created a unique and memorable image that stuck in their audience’s heads.
As you may have guessed, the job of a pharmaceutical advertiser isn’t easy. Like any other industry, it’s all about reaching the right audience and making sure that you capture their attention for the few seconds they spend on your ad.