Many men can’t keep their eyes off of the TV screen. Whether it’s the latest blockbuster or a reality show, the silver screen provides a momentary escape from the worries of the day. And for many men, a momentary escape can mean a lot more than just entertainment. It can mean that little bit of validation that their lives are not as bad as they could be. Those few fleeting moments can provide a boost to their confidence and self-esteem. It’s an effect that Viagra™ has known for years and one that new data suggests branded drug advertising can replicate.
Why Are Men Flocking to Theaters and TV Channels?
In 2018, TV watching habits changed. In fact, as we’ve noted before, the average American primarily consumes content online. But even among the digitally savvy generation, there’s been a noticeable shift toward watching TV in real life. In an effort to protect social distancing and to provide some entertainment for themselves, many men are hunkering down in front of a screen. The result: more time in the living room, more talk about TV and more opportunities for TV adverts.
What’s more is that, according to HubSpot Blogs research, 23% of viewers are more likely to be convinced to try a product or service after viewing an ad. That’s a significant chunk of potential customers. So if your product is appropriate for sale or use to men, then you can rest assured that they’re seeing your commercial.
The Benefits of TV Advertising
With more men opting to stay at home and less people hanging out in bars and clubs, the traditional methods of getting marketing messages to people are changing. But even among the digitally savvy generation, there’s been a noticeable shift toward watching TV in real life. If your product is appropriate for sale or use to men, then you can rest assured that they’re seeing your commercial. And what’s more, according to HubSpot Blogs research, 23% of viewers are more likely to be convinced to try a product or service after viewing an ad.
Here are some of the key benefits of TV advertising:
Increasing brand awareness.
The world is a much smaller place now that we’re all connected through technology. The fact that you can target specific audiences on social media makes it much easier for advertisers to reach their desired audience.
According to the HubSpot Blogs research, 78% of respondents said having a TV was essential because it provides them with “a moment of peace and entertainment”. Watching TV is also a great way to increase brand awareness. In 2018, 65% of respondents said watching TV helped them to “learn about new products and services”. So if your product is appropriate for sale or use to men, then you can rest assured that they’re seeing your commercial.
Attracting new audiences.
The more people that see your ad, the more likely they are to be interested in your product. According to HubSpot Blogs research, 21% of respondents said their TV is essential because it allows them to “attract new audiences”. Entertaining men with TV shows and movies is one way to attract new customers. But so is offering relevant ads about products that they might use.
In the same way that bars and clubs may be crowded, but people are still going to them, TV shows can attract new audiences to your product. For instance, the History Channel’s American Pickers™ television series promotes Alamo Drafting Services, an architectural drafting company. And according to the Show’s Website, “[i]n each episode, two men will stumble upon an object – a car, a boat, a building – that they believe to be worth money. They then engage with an Alamo representative to have the object hauled away and offloaded onto a truck.”
As the world adapts to the new normal, men are seeking ways to enjoy themselves and stay connected. For many, that means spending more time in front of the TV, which provides both a momentary escape and the opportunity to learn more about products that might help them to lead a better life.