Agency partners are crucial in today’s world of advertising. Without them, it’s almost impossible to do business. And yet, sometimes you need a partner, but they’re not the right fit for your agency. So here we’re going to discuss the qualities you should and shouldn’t look for in a business partner.
The Benefits Of Having An Agency Partner
Working with an agency partner has many advantages. First of all, you get access to some great resources, which can significantly boost your development as an agency.
An agency partner can also be a source of innovation and new ideas. They might have access to projects that you don’t have the time for or don’t think are relevant to your business. And last but not least, when you have an agency partner, you get someone to share your passion for digital marketing and advertising.
The Dangers Of Having An Agency Partner
On the other hand, it’s important to be aware of the dangers that come with having an agency partner. First of all, if you’re not careful, they can easily take over your business. Remember, an agency is legally bound to represent your interests, so make sure they don’t start doing things on their own. The second danger is that you could lose control of your company’s direction. If they have specialized knowledge in areas you don’t, they might advise you on options you hadn’t thought of, which could be extremely beneficial but also might lead you down a path you’re not prepared to follow. Finally, make sure you’re not putting too much trust in these individuals. Although they’re likely to have your best interests at heart, they might also have similar motivations and ultimately, you could lose out.
Who Should You Be Selecting?
When selecting an agency partner, make sure you’re not choosing a conflict of interest. In other words, you don’t want to work with an advertising agency that also sells pharmaceutical products. There are many red flags you should look out for, such as a reluctance to discuss pricing or a pushy salesperson. Also, be careful about choosing an agency that is too big or small to be able to provide the level of customer service you need. Last but not least, be sure to look for an agency that is a member of relevant trade groups. This way, you can be sure they are following industry best practices and are acting in good faith.
What Should You Look For In A Partner?
Apart from avoiding a potential conflict of interest, you should be looking for certain qualities in a business partner. First of all, they should be a good fit for your business. This means that they should be able to provide value and should have the necessary resources you need. Additionally, it’s important that they are a trusted advisor. Ultimately, you’re going to place a lot of trust in them, so make sure they have your best interests at heart. Also, be sure to look for a business partner who is honest and straightforward. In other words, you don’t want to work with someone who might not be able to deliver on promises or who might be trying to take advantage of you. Finally, be sure to look for a business partner who will provide good customer service. After all, if they can’t provide good service, then they don’t deserve your business, regardless of all their other qualities.
More Than Meets The Eye
As you might imagine, the qualities I just listed above are not enough to guarantee you a perfect agency partner. The truth is, even the most skilled professionals often find themselves partnering with someone they shouldn’t. Sometimes, it’s because they don’t have the experience or expertise they need, but oftentimes, it’s because they trust the wrong person or something goes wrong, leading to a bad experience. So to be on the safe side, you might want to hire someone to help you vet your potential partners. This way, you can rest assured that you’re making the right choice and are giving your agency the best chance of success.